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Cross CulturesMasters12 m+140 XP

Negotiating across cultures: The Culture Map in practice

Erin Meyer's eight scales, disagreement styles & closing deals across cultural lines

Erin Meyer's Culture Map plots cultures on 8 dimensions: Communicating (low vs high context), Evaluating (direct vs indirect negative feedback), Persuading (principles-first vs applications-first), Leading (egalitarian vs hierarchical), Deciding (consensual vs top-down), Trusting (task vs relationship-based), Disagreeing (confrontational vs avoids confrontation), Scheduling (linear vs flexible time). Understanding where your counterpart sits on each scale before a negotiation is the highest-leverage preparation you can do.

Key Points

  • The 8 scales are independent — a culture can be hierarchical and egalitarian on different dimensions
  • Relative positioning matters more than absolute position
  • Feedback style varies most — prepare carefully before giving negative feedback cross-culturally
  • Trust-building requirements differ dramatically: some cultures want task results, others want personal relationship first
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