All tracks · Week 1

Paid media attribution: knowing what actually works

Multi-touch models, UTM architecture & Meta Ads audit

Content strategy: building a content machine without burning out

Content pillars, repurposing frameworks & sustainable posting cadence

Email sequences that convert: the 7-touch framework

Welcome flows, nurture sequences, re-engagement & the science of timing

Social proof architecture: building trust at scale

Testimonial systems, case study frameworks & the hierarchy of credibility signals

PR closure: getting a yes from media, press & partners

Pitching journalists, closing brand deals & following up without burning relationships

AI agent architecture: patterns that actually ship

Tool calling, memory layers, orchestration loops from first principles

Database design: the schema decisions that haunt you later

Normalization, indexing strategy & schema evolution patterns

Next.js App Router: the patterns that matter in production

Server components, data fetching, caching & the async cookies upgrade

Supabase RLS: securing your data like a senior engineer

Row Level Security policies, auth.uid() patterns & the common holes that expose production data

Webhooks & event-driven architecture: building reactive systems

Webhook security, idempotency, retry logic & the event patterns behind scalable automations

SMC order blocks: entry precision on volatility indices

BOS confirmation, OB validation & position sizing under V75

Risk management: the only strategy that keeps you in the game

Kelly Criterion, drawdown math & the psychology of losses

Fair value gaps: entering on imbalance, not impulse

FVG identification, confluence stacking & filtering low-quality gaps on V75

Liquidity sweeps: trading the manipulation, not the move

Equal highs/lows, stop hunts, the sweep-and-reverse pattern & session timing on V75

Trade journaling & performance review: the edge nobody talks about

Journal structure, pattern analysis, the weekly review process & measuring your actual edge

Pricing strategy: capturing the value you actually create

Value-based pricing, anchoring & packaging architecture

Sales systems: closing without pressure

Consultative selling, pipeline architecture & follow-up sequences that convert

Operations: running a business without being the business

SOPs, delegation frameworks & building a machine that works without you

Financial modeling: building a simple forecast that guides decisions

Revenue projections, scenario planning & the metrics operators actually need to track

Client retention: the economics of keeping what you have

Churn signals, retention plays, upsell architecture & the lifetime value math that changes your strategy

Brand systems: beyond the logo

Visual identity architecture, design tokens & brand governance

Layout grids & white space: the invisible structure

Grid systems, spatial hierarchy & the design decisions behind compositions that breathe

Typography in practice: type decisions that carry brands

Type pairing, hierarchy systems, responsive type & the rules behind premium editorial looks

Color theory in practice: building palettes that work

Color psychology, palette construction, contrast ratios & the 60-30-10 rule applied

Motion & animation: when to use it and how to brief it

Animation principles, motion language, GSAP vs CSS, and the brief that gets the right result

Decision-making under uncertainty: the operator's edge

Probabilistic thinking, second-order effects & decision logs

Deep work: the operating system for high output

Attention architecture, cognitive load theory & the focus protocols that separate operators from everyone else

Energy management: the operating system beneath productivity

Ultradian rhythms, recovery protocols & why output quality depends on biology, not willpower

Identity-based habits: building systems that stick

James Clear's framework, habit stacking, environmental design & breaking bad defaults

Resilience: the operating system for long games

Antifragility, the stress-recovery cycle, reframing setbacks & building mental durability as a skill

Photography, editing & videography: speak the language

The vocabulary, jargon & briefing techniques that make creatives execute exactly what you see in your head

Video editing: pacing, cuts & the invisible craft

Cut theory, J/L cuts, music sync, colour workflow & exporting for every platform

Brand photography: directing shots that are actually usable

Art direction frameworks, prop strategy, location scouting & getting scroll-stopping hero images

Reels & short-form video: the formula behind retention

Hook science, pacing structure, caption strategy & the brief that produces scroll-stopping content

Creative direction: running shoots that deliver

Mood boards, on-set direction, post-production briefs & approval workflows that cut revision cycles in half

Cross-cultural intelligence: how to navigate any room

Communication styles, cultural dimensions & the mindset shifts that make you effective everywhere

Negotiating across cultures: The Culture Map in practice

Erin Meyer's eight scales, disagreement styles & closing deals across cultural lines

Global etiquette: customs, taboos & the unwritten rules

Greetings, gifts, dining, dress & religious calendars — the details that open or close doors

Diaspora power: how culture travels & why it matters

Remittances, soft power, code-switching & turning diaspora networks into opportunity

Leading global & remote teams

Async-first operations, time-zone equity & building one culture across many

Things every sharp person knows

The essential concepts from law, finance, psychology, science & history that serious people carry

How money actually works

Central banks, interest rates, inflation mechanics & why currencies live or die

How the world runs: energy, chips & supply chains

Oil, shipping, semiconductors, food systems & the chokepoints that move history

Health literacy: reading the evidence like a pro

Study quality, risk statistics, sleep & stress fundamentals — and spotting health nonsense

Media literacy & information warfare

Propaganda mechanics, algorithmic amplification & the habits that keep you grounded in reality