Brand Strategy
12 modules
Brand equity, positioning, identity systems, architecture, global strategy & crisis management
On completion: You'll build and manage brands like a senior brand strategist — positioning for competitive advantage, building identity systems that scale, managing equity across markets and over time, and connecting brand to financial outcomes.
M1Brand Equity Theory
What brand equity is, how it is built, and why it is the most durable competitive advantage
14m
Masters+150M2Brand Positioning
Defining where a brand lives in the competitive landscape and in consumer minds
14m
Masters+150M3Brand Identity Systems
Visual and verbal identity design — color, typography, voice, and system thinking
14m
Masters+150M4Competitive Positioning Frameworks
Porter, Blue Ocean, Jobs-to-be-Done, and the strategic tools for competitive brand positioning
14m
Masters+150M5Brand Architecture
How to structure brand portfolios — house of brands, branded house, and hybrid strategies
16m
PhD+175M6Brand Measurement & Tracking
Quantifying brand health — awareness, equity, and the metrics that predict business outcomes
16m
PhD+175M7Brand Extension & Growth Strategy
Extending brand equity into new categories, markets, and occasions
16m
PhD+175M8Brand Management Over Time
Revitalization, adaptation, and managing brand equity across market cycles
16m
PhD+175M9Global Brand Strategy
Building and managing brands across cultures, markets, and geographies
18m
Next-Gen AI+200M10Brand Crisis Management
Protecting and restoring brand equity when trust is damaged
18m
Next-Gen AI+200M11Purpose-Driven Branding
Brand purpose, corporate values, and the role of brand in social responsibility
18m
Next-Gen AI+200M12Brand Strategy Synthesis
Integrating brand strategy theory into practice — the complete brand strategist
18m
Next-Gen AI+200