Marketing Science
12 modules
Analytics, pricing, MMM, CLV modeling, CRO, PLG, email science & ROI frameworks
On completion: You'll approach marketing as a science — measuring, modeling, and optimizing with the rigor of a data scientist — from attribution and pricing strategy to CLV modeling and budget allocation.
M1Marketing Analytics Foundations
Data, metrics, and measurement frameworks every marketer must understand
14m
Masters+150M2Price Elasticity & Pricing Strategy
How demand responds to price — and how to design pricing that maximizes value
14m
Masters+150M3Marketing Mix Modeling & Media Effectiveness
MMM, channel attribution, incrementality testing — measuring true marketing impact
14m
Masters+150M4Demand Generation & Pipeline Mechanics
How demand is created, captured, and converted — the science behind B2B and B2C growth
14m
Masters+150M5SEO, Content Science & Organic Growth
Search ranking mechanics, content strategy frameworks, and building compounding organic assets
16m
PhD+175M6Social Media Science & Algorithmic Reach
How platform algorithms work, what drives organic reach, and scientific creative testing
16m
PhD+175M7Customer Lifetime Value Modeling
Building CLV models that drive acquisition, retention, and budget decisions
16m
PhD+175M8Conversion Rate Optimization
The systematic science of turning more traffic into customers
16m
PhD+175M9Growth Hacking & Product-Led Growth
The science of embedding growth into the product itself
18m
Next-Gen AI+200M10Email Marketing Science
The highest-ROI channel — deliverability, personalization, automation, and measurement
18m
Next-Gen AI+200M11Influencer & Creator Marketing Science
Measuring and scaling creator partnerships with rigor and data
18m
Next-Gen AI+200M12Marketing ROI Synthesis & Budget Science
Portfolio-level marketing investment optimization, ROI proof, and board-level reporting
18m
Next-Gen AI+200