Marketing
12 modules
Brand strategy, paid growth, content & positioning
On completion: You'll be able to build a full acquisition funnel, brief a media buyer, write converting copy, and read attribution data without being misled by vanity metrics.
M1Brand Positioning & Market Fit
Define the territory your brand owns — before your competitors do
14m
Masters+150M2Paid Media Attribution: Knowing What Actually Works
Cut through vanity metrics and tie spend to revenue with precision
15m
PhD+180M3Content Strategy: Building a Machine Without Burning Out
Design a content system that compounds — not a content calendar that exhausts
13m
Masters+160M4Email Sequences That Convert: The 7-Touch Framework
Engineer automated sequences that build trust and close — without feeling robotic
14m
PhD+170M5Social Proof Architecture: Building Trust at Scale
Design a proof ecosystem that converts skeptics before they talk to sales
13m
PhD+160M6SEO Fundamentals: How Search Actually Works
Build organic visibility that compounds — not a ranking that disappears with the next update
13m
Masters+150M7Funnel Design & Conversion Rate Optimisation
Fix the leaks before you scale the traffic — a conversion audit framework
14m
PhD+170M8Influencer & Creator Marketing
Build creator relationships that drive sales — not just impressions
12m
Masters+150M9Community Building & Retention Marketing
Turn customers into advocates through systems that sustain engagement long after the sale
13m
PhD+160M10Analytics & Data-Driven Decisions
Move from reporting what happened to knowing what to do next
14m
PhD+170M11PR & Earned Media: Getting Coverage That Matters
Build relationships and create stories that journalists actually want to publish
13m
Masters+160M12Marketing Operations: Scaling Without Chaos
Build the systems, processes, and team structure that let marketing compound instead of collapse
15m
PhD+180